Destination NSW workshop fuels growth for NSW visitor economy businesses

International and domestic travel buyers were treated to a special preview of some of the state’s newest visitor experiences at the Destination NSW New Product Workshop held this week at the Art Gallery of New South Wales.

The workshop, attended by 19 visitor economy businesses across the state, provided a valuable forum for businesses to engage with travel buyers, including inbound tour operators, domestic wholesalers, and online travel agents.

Destination NSW CEO Steve Cox said: “The Destination NSW New Product Workshop is a fantastic forum that brings together many of the organisations and individuals who define the Sydney and NSW visitor experience.

“Whether it’s our thriving arts and culture scene, world-class culinary offerings or our regional areas that have their own unique character, by highlighting these new stays and experiences to travel distributors, we tap into the talent and diverse cultures that help tell our state’s story, which sets NSW apart from other states.”

Co-Founders of Stay n’ Sip Pierre Toumanoff and Mercedes Mendoza said the format of the New Product Workshop was well-planned, giving operators the opportunity to focus on selling their product to high-quality buyers in both the domestic and international markets.

“We commend the team at Destination NSW who took our hand and supported us throughout every step of the process, helping us to refine our commissionable product. We made great connections and look forward to working with those buyers to show off the many world-class tourism experiences we have here in NSW.”

To help prepare businesses for the workshop, Destination NSW provided distribution development support including inbound strategy and seller training workshops, as well as one-to-one assistance.

The Destination NSW New Product Workshop is part of the NSW First Program, a capability-building program delivered by Destination NSW to help businesses in the visitor economy develop, promote and sell visitor experiences.

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