A partnership between Australia’s largest online retailer of delivered flowers and gifts and a courier technology platform has seen both companies experience growth in a number of surprising ways.
Roses Only started using the crowd sourced courier company Sherpa in 2015 to fill gaps in its own delivery service and now relies on Sherpa for thousands of deliveries a week, and in turn allowed each to open in new markets and improve their respective technologies.
Roses Only CEO, Kelly Taggart, said the synergistic relationship of product and service has allowed them to leverage off each other and grow year-on-year.
“Sherpa provide a fast and reliable delivery service to supplement our own drivers, and as we promise same-day delivery it’s important we can count on them to get our orders to our customers intact and on time,” Ms Taggart said.
“Their software is very easy to use, and as we are an online company that strives for the same best customer experience, we have both shared our technology challenges and evolved based on feedback to help improve each other’s offering.
“We’ve also been able to open in a number of new geographic markets based on this relationship – we need a quick and professional delivery service, and they benefit from the volume of deliveries we give them.”
Both companies have expanded at the same time into markets including Newcastle, NSW Central Coast, the Sunshine Coast, and Gold Coast to name a few.
Sherpa CEO, Duncan Brett, said flowers are a very particular product to deliver and is proud to have formed a partnership as Australia’s Number One on demand delivery provider to deliver at scale, across multiple cities on the same day for Australia’s number one online florist.
“Roses Only is a very important customer for us. We take very seriously their need for a premium carrier of sensitive and high-risk goods for their customers,” said Mr Brett.
“Roses have to arrive in immaculate condition, and very quickly, Roses Only pride themselves on providing the best product, and Sherpa prides itself on providing the best delivery experience. We both do our jobs very well, meaning the end customer has an amazing experience and returns for a repeat purchase.
“We have a close relationship with Roses Only, and this is particularly true in the preparation both teams do together around specific events like Valentine’s Day and Mother’s Day. When volume spikes around key events, having close collaboration is a prerequisite for success. The teams work closely together in the lead up to these dates and that always works very well. We find the Roses Only team very good to deal with; both teams are obsessed with the same thing – the customer experience and that’s what makes our collaboration so successful.”
Roses Only brings together almost 50 years of retail and floristry experience coupled with national operations employing over 300 people and 11 florist studios with local teams of creative, passionate people preparing and packaging beautiful same-day delivery orders.
Sherpa is an Australian Tech disruptor started in 2014. Its mission is to change the way retailers execute their last mile fulfilment – driven by industry-leading technology and a customer-centric approach. Sherpa’s intuitive delivery and fleet management tools, easy-to-use booking platform and Australia’s largest fleet of crowd-sourced drivers, boasts a unique solution that offers unprecedented flexibility for businesses big and small.
In addition to Roses Only, Sherpa has clients including BWS, Dan Murphy’s, Chemist Warehouse, Woolworths Supermarkets and thousands more.
In 2019 Sherpa was the recipient of the Best Carrier award at the NORA Solutions Partner Excellence Awards, and a finalist in 2021. Sherpa has also been ranked in the Australian Financial Review’s 2022 List of Fastest Growing Companies in Australia and has been ranked in the Financial Times 2022 List of Fastest Growing Companies in the Asia Pacific. Sherpa recently commenced operations in New Zealand.
Source: Roses Only / Sherpa