Swarovski Sparks A Brilliant New Energy With Its Spring/Summer 2020 Collection and Campaign

With the launch of the new Spring/Summer 2020 Collection and campaign, Swarovski continues its mission to inspire all women to feel empowered to express their unique style and personality. This season, the brand celebrates the transformative power of energy through Swarovski crystal. The SS20 campaign reveals the next chapter of the #SparkDelight theme, which focuses on energy and the positive impact it has on our lives and the relationships we consider most precious, because every spark of energy culminates in a beautiful moment of impact that brightens our lives.

Swarovski’s Creative Director, Nathalie Colin, explains the vision behind the latest seasonal Collection, “For me, energy always starts with a spark and in 1895 our founder Daniel Swarovski had an idea that sparked a revolution by bringing glamour and crystal light to the world. This season, we pay tribute to our brand’s transformative power through a collection that celebrates the energy of love in all its forms. We want to show how Swarovski makes the world feel more delightful, surprising and magical than ever”.


This season’s offering showcases the brand’s signature creative spirit. Of-the-moment silhouettes feature sparkling infinity symbols of love for Valentine’s Day, while floral motifs bring a touch of magic to Mother’s Day. Spring exudes ethereal energy and dives into a palette of aquatic tones and sea-inspired designs that call out to be layered and stacked. The styles for summer dial up the heat, energy and glamour with vibrant colours and bold, tropical forms embellished with intricate and eye-catching Swarovski crystals.


Valentine’s Day: #InfiniteSpark

Swarovski Infinity, Lifelong Heart and Attract Soulmates jewellery lines are the stars for Valentine’s Day. Swarovski reinterprets the infinity symbol of everlasting love in a brilliant new way with shimmering embellishments and polished metal tones. While there are many facets of love, it all begins with that first spark of energy and the campaign celebrates how this unforgettable, magnetic moment blossoms into infinite love.

Mother’s Day: #MakeItMagic

Floral motifs shine brightly in the Eternal Flower and Swarovski Sparkling Dance jewellery designs, which take centre stage for Mother’s Day. Motherhood is about a powerful bond between mother and child, and in 2019 Swarovski celebrates incredible women through a campaign and collection that sparks light, love and a touch of magic.

Spring: #CrystalAttraction

For the spring campaign chapter, Swarovski invites women to indulge their crystal fascinations and embark on a journey to discover what sparks their inner light. The Swarovski Symbolic and Shell jewellery lines bring meaningful sparkle to everyday looks.

Summer: #TropicalCrush

For summer, Swarovski sparks desire by illuminating far-flung tropical destinations. Exotic jewellery lines such as Tropical and Stunning dial up the glamour and shine with pops of brilliant colour.


The seasonal campaign chapters tell the story of energy, from the initial spark, taking us on a journey to how that spark impacts our lives. Wearing Swarovski jewellery and accessories, the cast of modern, multifaceted women encounter energy and love in all its guises. The season’s journey begins with a lighthouse shining its light on a never-ending love story for Valentine’s Day, followed by a child who brings a spark of magic to Mother’s Day. The season continues with Swarovski’s crystal guru entering a world filled with crystal fascination for spring before dialing up the heat for summer, in a tropical setting bursting with passionate energy and vibrant colours.

The message throughout each chapter is that wearing Swarovski jewellery amplifies a woman’s natural energy and makes their world brighter and more brilliant. The four campaign chapters will run across digital, social, online, TV and in-store.

Source: Swarovski

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