Coffee faux pas are real. 12.7 million Australians have had a poor coffee experience at home with a guest, despite a whopping 4.12 million Australians being ‘coffee enthusiasts’, according to the new Sunbeam research released.
Released in line with International Coffee Day (1 October), the data confirmed we continue to be a coffee-obsessed nation. 4.6 billion cups of café style coffee are consumed by Australians – in and outside of the home – each year. Per person, that’s an average of 242 cups in one year. Yet, despite Australia taking coffee very seriously, the research revealed that coffee faux pas are all too common, as 67 per cent of Australians admit to poor coffee etiquette when having a coffee at home with a guest. The nation’s leading coffee crimes include serving instant coffee to a visitor (42 per cent), offering an alternate warm beverage (24 per cent), choosing to drink out instead (16 per cent), and offering to re-heat a guest’s untouched coffee (5 per cent).
The findings also exposed Australia as a fussy nation – nearly all (98 per cent) have at least one pet peeve that ruins a coffee experience. Topping the list are temperature (65 per cent), the dreaded burnt coffee (58 per cent) and strength (56 per cent), amongst others, including foam inconsistencies (39 per cent), and the unforgettable taste of curdled soy milk (27 per cent). According to the research, Australians are impatient too; two in five (40 per cent) of those surveyed state a long wait makes for a bad coffee experience, with men (44 per cent) and Baby Boomers (45 per cent) being the least patient.
Yet, according to Sunbeam, Australians are not only the victims of a poor coffee experience, but also culprits of coffee shaming. One quarter of the nation (25 per cent) admit to being involved in some form of it, with one in five (21 per cent) being the perpetrators of shaming others. From making assumptions about someone based on what coffee they drink (8 per cent), judging someone or being judged based on serving a sub-standard cup of coffee (7 per cent each), being embarrassed about a friend’s coffee order (9 per cent), and even being embarrassed of one’s own coffee order (8 per cent).
Perhaps unsurprisingly, the data found that while Australians love coffee and the taste of barista-made coffee – both at home and outside of it – a lack of knowledge or equipment limits the ability to enjoy it in the comfort of one’s own home. 79 per cent of Australians confessed to feeling that they are unable to make a café style coffee at home. Nearly half (47 per cent) attribute this to not having the right equipment, while a third (32 per cent) simply don’t know how to make one.
Commenting on the research, George Choutis of Roastville and Sunbeam espresso machine advocate said, “Australians are a coffee proud nation. However, most live busy and time poor lives. The quick and easy home coffee option sometimes sacrifices a quality cup of coffee. Yet, with new technologies emerging, Aussies who feel they don’t have the necessary equipment to make barista-style coffee at home are being facilitated. Take the Sunbeam Barista Max. It has all the tools to make top quality coffee, while maintaining the integrity of fresh coffee beans. Australians can now avoid a coffee faux pas, and be their own home coffee maestro at home.”
The study is aligned with the release of Sunbeam’s newest home kitchen solution to help Australians make true café style coffee at home, to help get through the day and have that delicious café moment at home.
The all-new Sunbeam Barista Max is a modern, sleek and thoughtfully-designed espresso machine. Inspired by professional café coffee machines, the Barista Max uses a 58mm group head and handle which ensures the coffee grinds are more evenly spread in the filter basket, therefore producing the freshest-tasting coffee. The Barista Max is also equipped with the latest technology including a Tap & Go™ Integrated Grinder, allowing for an easy, on-demand grinding experience, as well as a powerful steam wand to deliver the perfect textured micro-foam milk, and a programmable shot volume, to manage the right quantity in your cup.
The Barista Max also comes with a Temp˚IQ Shot Control™ – a unique three-way system including Thermoblock technology, advanced PID controller and gentle pre-infusion. These all work together to regulate and stabilise water temperature, delivering an ultra-precise temperature for great tasting coffee every time. Covered by a 12-month replacement warranty, the Barista Max also has easy maintenance features such as an anti-spill gate, grind bin and convenient accessories storage.
The Sunbeam Barista Max is available from leading electrical specialists and department stores for $699.00.
Source: Sunbeam Corporation Limited