Business

Getting the right pitch key to Asia success

Mukund Narayanamurti. Image courtesy of City of Sydney

Local businesses looking to access lucrative Asian markets will be guided through the “complex and often challenging process” by industry experts at a free seminar.

The City of Sydney sponsored Asia Business workshop – Pitching to Asian Investors – will be held on Wednesday 30 May 2018.

Presenter Mukund Narayanamurti, CEO Asialink Business, says the workshop will help businesses develop vital skills for doing business with Asia.

“For Australian businesses used to western business practices, pitching to Asian investors is often a complex and challenging process,” Mr Narayanamurt said.

“Local businesses are often mistaken as to who calls the shots in Asian investment firms, which can waste time and fail to impress potential investors.

“Having detailed knowledge of the cultural nuances that drive the business decisions of Asian investors is critical.

“With careful planning, strategy and research, Sydney businesses can pitch their world class products and services to Asia and the world.”

The two-hour workshop will focus on markets in China, India and Korea.

Lord Mayor Clover Moore said the program would provide useful support for local start-ups and businesses looking for investment partners in Asia.

“These initiatives provide practical information and advice for local businesses looking to build strong relationships in Asia, and will help ensure Sydney remains an attractive destination for overseas investment.”

“This is an opportunity for local small businesses to get real-world advice, meet like-minded business leaders and hear directly from people who have already paved the way.”

Mr Narayanamurti will be joined by guest speakers Anil Chhikara, chairman of Startup India Foundation,

Winnie Lai Hadad, specialist advisor on China business with HopgoodGanim Lawyers and Cherriyln Neo, Director of NSW Trade Commissioner in Singapore.

City of Sydney Asia Business workshop: Pitching to Asian Investors
Date: 30 May 2018
Time: 4pm to 6:30pm
Venue: Haymarket HQ, 2/63 Dixon St, Haymarket NSW 2000
Cost: free for businesses located within the local government area of Sydney
Bookings: asialinkbusiness.com.au/training-programs/city-of-sydney

Source: City of Sydney

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