Luxury Retail Group (LRG) has announced it has entered an exclusive distribution deal with British luxury fashion brand, Mulberry.
This partnership will see significant investment committed to developing the brand locally with new stores leased at Emporium, Chadstone, QVB and with further store openings under consideration.
The Emporium store is currently under construction and will open in July 2018. The 244 m2 corner site will use a brand-new flagship store design concept. The new store design lead by Creative Director, Johnny Coca, showcases Mulberry’s strong British style and sensibility heightening the customer experience. The Emporium will be one of the first global stores to unveil the new concept.
“We are incredibly excited by this new partnership,” said LRG managing director, Nelson Mair. “and look forward to achieving strong growth results and new customer reach within the market”
The Mulberry partnership caps off a very successful period of growth for LRG. The luxury focused group successfully brought Furla to the Australian market growing it to a 19-store foot print in 4 years, with 59% growth in 2017. Further, they were entrusted by Kering Group to launch and manage the retail network for Balenciaga and they own and operate the innovative and globally acclaimed Sneakerboy business.
“I am pleased to announce our partnership with LRG in Australia. We look forward to seeing significant growth and opportunity for Mulberry in this market” – Mulberry CEO Thierry Andretta
As part of the deal, Mulberry will exit its existing store at Westfield Sydney.
Source: Luxury Retail Group