Dozens of volunteer tourism ambassadors will soon hit Sydney’s streets to help showcase our city to visitors from around the world.
The new City of Sydney program will see teams of ambassadors roam hotspots like Pitt Street Mall and the Queen Victoria Building sharing tips with travellers so they can make the most of their time in Sydney.
Ambassadors, who will be dressed in red coloured uniforms with white wide-brimmed hats, will provide advice on all that Sydney has to offer, including world-class shops and restaurants, theatres, museums, galleries and attractions.
The roaming ambassadors program is an extension of the City’s highly successful cruise ship ambassador program, where passengers from visiting cruise ships are met by volunteers and provided with maps, information and local tips. A record-breaking 336 cruise ships visited Sydney in 2016.
“Visitors are vital to our economy and happy travellers are more likely to linger and spend time in local restaurants, shops and visitor attractions,” Lord Mayor Clover Moore said.
“We’re looking for friendly people who can point out the quiet corners, quirky destinations and even their own favourite things that will help create a unique Sydney experience, alongside our famous sights and landmarks.
“Their friendly welcome and enthusiasm will ensure visitors have such a great time that they’ll come back again or persuade their families and friends to visit our great city.”
Recent tourism figures from Destination NSW show more than 13 million visitors stayed overnight in Sydney in the 2016-17 financial, spending more than $15 billion in the local area.
Johanna Moore, 65, from Connells Point, has been a volunteer Sydney Ambassador for almost a year. She began volunteering because she loves connecting with people from all around the world.
“It feels great to share my Sydney secrets with people to make sure they enjoy their holiday and hopefully come back! I’ve met many interesting people, from the Netherlands, Italy, UK, even from America. They’re always incredibly grateful when we’re able to help them,” Johanna said.
“Volunteering is very rewarding and everyone has something to contribute. I had some spare time and it’s always great to know you’ve helped someone.
“I love Sydney’s beautiful buildings and shopping streets. Other ambassadors like different parts of the city. It’s great to walk through Sydney together and discuss the best bits of our city.”
The Sydney Ambassador program will run from October 2017 to April 2018.
Source: City of Sydney