The return of the multi-award-winning Netflix prison drama, Orange is the New Black has got the nation talking and the long await is finally over, the premier of the fifth instalment of the series will finally provide fans with answers from season four’s final episode cliff-hanger.
As we gear up for the season ahead, Swarovski are excited to reveal that OITNB super-star Ruby Rose will be joining Swarovski to shine bright in the dazzling Fall/Winter 2017 Urban Fantasy Collection campaign.
Reflecting the power of her global influence and incredible individual style, Ruby, along with supermodels Jourdan Dunn and Fei Fei Sun will join brand ambassador Karlie Kloss to embody empowerment, each in their own unique way.
As a brand inspiring modern women over the world, Swarovski is thrilled to reflect diversity through a daring mix of global influencers from the fashion, film and music scenes.
These different profiles exemplify Swarovski’s “Yes to All” philosophy, as well as the brand’s ability to let every woman’s unique personality sparkle.
The campaign visuals see Ruby Rose present the collection’s super fun gaming theme, infused with the dazzling energy of a city at night and characterised by an explosion of colours, playful messages and our beloved and cheeky emojis.
Known for her unique (and slightly badass) style Ruby Rose explains her approach to jewellery: “I gravitate towards more neutral outfits, so I really like statement necklaces. I have three piercings in my ears, so I like to fill them as much as possible, and wearing more than one ring is always a lot of fun.”
Asked about her favourite products, she answers: “Rings and necklaces but for polar opposite reasons. I like rings because they bring out my hand and knuckle tattoos. I like necklaces because that’s where I don’t have any ink – it gives me more of a classic look.”