As the excitement of the Hyundai A-League season reaches fever pitch, a new partnership has been announced that features a specially-commissioned collection of premium espresso coffee capsules in team colours.
A product of MyTeamCoffee, the capsules introduce a quality blend to football fans in time for the remainder of the Hyundai A-League 2016/17 season.
MyTeamCoffee director Cameron Rudolph said: “This is a great fit for our brand and also fits neatly with the Hyundai A-League’s current ‘You’ve Gotta Have A Team’ campaign.
“We really admire the direction the A-League is heading in and the excitement around what has been an infectious season of premium football”.
Proceeds from the purchase of each box of capsules will also assist the ongoing development and growth of football in Australia, both at a grassroots and Club level.
“Football fans can now proudly enjoy their coffee ritual and directly support their team,” says Cameron Rudolph.
Football Federation Australia Head of Commercial and Media Rights, Luke Bould said: “In 2016 Football was officially named and recognised as Australia’s largest club-based participation sport according to the Australian Sports Commission’s AusPlay Survey.
“Football is truly a sport for everyone, particularly families and children, and our fans enjoy a cup of coffee on match day or while watching their kids play from the sideline.
“We love the idea of providing our fans with premium coffee they can enjoy every day and all-year-round whilst still proudly supporting their favourite Hyundai A-League team.”
Driven by their passion for premium coffee, MyTeamCoffee undertook extensive research and tasting to create a quality blend that can be enjoyed by people who love their coffee, as much as their football team. Each coffee capsule is hermetically sealed, Nespresso® compatible, and recyclable.