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Seeing is believing – all about women 2017

The Sydney Opera House and Maserati have released an online video aimed at inspiring young women to dream big – and realise those dreams – as part of this year’s All About Women festival.

‘Seeing is Believing’ follows three young girls as they talk about what they want to be when they grow up – then come face-to-face with the real life female role models who have realized those dreams – celebrated author Jacqueline Harvey, helicopter doctor Clare Richmond and marine biologist Sam Hillman.

The film is the first piece of content unveiled as part of the digital program for All About Women – the annual Opera House festival exploring ideas and issues that matter to women today – which returns on Sunday 5 March 2017 ahead of International Women’s Day on 8 March 2017.

Sydney Opera House CEO Louise Herron AM said: “Seeing really is believing: I urge everyone to take a few minutes to watch this piece. It is breathtaking to see the light go on in the girls’ faces as their dreams come to life in front of their eyes.”

Sydney Opera House Head of Talks & Ideas Ann Mossop said: “So often in our daily lives we rely on stories, or the examples of others to understand what is possible. What this video shows very clearly is how difficult that can still be for girls. The revelation of these female role models and the very genuine and personal impact makes this video very powerful.”

The release of ‘Seeing is Believing’ also marks the renewal of Maserati’s two-year partnership with the Sydney Opera House including as Event Partner of All About Women 2017, the Opera House’s exclusive automotive partner and as Opening Night sponsor.

“It is exciting to work with partners who share our vision of inspiring future generations,” Ms Herron said.

“That really is what the Opera House is all about and as we work to renew it, we are looking for opportunities to collaborate with organisations that enable us to do more and offer more – whether that’s through the artistic experiences we present on stage or the digital content we produce for a growing global audience.”

Maserati became Event Partner of All About Women in 2015 and last year offered free tickets to school girls to attend All About Women. Today’s announcement highlights the company’s ongoing support for performing arts in Australia which also includes its sponsorship of Opera House resident company the Australian Chamber Orchestra.

Maserati Australia, New Zealand and South Africa, Chief Operating Officer Glen Sealey said:  “Maserati is delighted to renew our partnership with the Sydney Opera House in 2017. The continued collaboration is a celebration of excellence, performance and innovation. With more than 100 years of heritage on which to call, these values are at the heart of the Maserati brand.

“Throughout its unique history Maserati has provided inspiration to countless people, not least Maria Teresa de Filippis, who, behind the wheel of Maserati, was the first woman to race in Formula One, and we hope that as Event Partner for the All About Women Festival, Maserati’s inspiration and Maria Theresa’s irresistible spirit to win will motivate a new generation of young Australians to follow their passion.”

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