A copy of the community service announcements (30 second and two-minute versions), will be distributed to media outlets via Hightail link.
NSW Police, in conjunction with Crime Stoppers NSW, have launched a ‘No Innocent Bystanders’ video campaign calling on the community to report domestic violence.
The powerful campaign comprises a community service announcement to be shared across television networks, and an extended video that will appear on social media platforms.
Members of the NSW Police Domestic Violence Team worked closely with the production company to create the videos, which reflect their ongoing experience of investigating and prosecuting domestic and family violence incidents.
The video aims to highlight the serious realities of domestic violence while demonstrating how members of the community can take action to report incidents anonymously via Crime Stoppers.
NSW Police Commissioner Andrew Scipione said the campaign sends a strong message to the community of our continued commitment to tackling domestic violence, and what role they have to play in supporting that work.
“In NSW, police respond to more than 145,000 incidents of domestic and family violence each year, which equates to about 400 cases every day,” Commissioner Scipione said.
“Tragically we have also seen 32 domestic-related homicide in 2016 in NSW, to date.
“In some of these cases we know that sadly there had been a history of violence in the home, and people in the community had knowledge of it but had reservations about coming forward.” Commissioner Scipione said.
“That’s why we’re urging you, if you witness domestic violence, if you’ve noticed the behaviour of a family member, friend or colleague, change or if you have concerns for the welfare of someone in your neighbourhood to please pick up the phone and report that information to Crime Stoppers.
“Every little piece of the puzzle, as reflected in video campaign, is another piece of information police can use to take action against offenders, and bring peace to victims,” Commissioner Scipione said.
“Most importantly, when you come forward to make a report you can remain anonymous, and the details you provide will be treated in the strictest of confidence.
“Never underestimate the significant role you can play in addressing the scourge of domestic and family violence; what you know could save someone’s life,” Commissioner Scipione said.
“A problem of this magnitude requires a whole-of community response, which is why we’re focusing on raising public awareness while also utilising proactive investigative strategies.
“We have driven programs to support victims and to target offenders, so we indeed see this, engaging the community to stand up and speak out, as the final piece of our puzzle in addressing this crime.”
NSW Police have expanded the Domestic Violence Suspect Target Management Plan (DVSTMP II) across the state after a successful trial in 2015.
In addition, the first Domestic Violence High Risk Offender Team (DV HROT) trial has been launched, which comprises a dedicated team of officers who are targeting the most dangerous offenders across the Central Metropolitan Region.
NSW Police Corporate Spokesperson on Domestic and Family Violence, Assistant Commissioner Mick Fuller, said these programs are about shifting our focus onto the behaviour of offenders and holding them accountable.
“Both DV STMP and DV HROT are about proactively managing offenders by monitoring their behaviour, ensuring their complying with protection orders and working to prevent incidents of violence before they occur,” Assistant Commissioner Fuller said.
“We will continue to utilise a number of policing strategies to address this issue, and reaching out to the community compliments the work that we’re doing.
“Some may find the images in these videos confronting; that’s not something we will apologise for as it’s indicative of the horror witnessed by police, and experienced by family members every single day,” Assistant Commissioner Fuller said.
“Each day police serve the community, they battle the perception that domestic violence is a ‘family matter’ and therefore should be treated as ‘private business.’
“That is certainly not the case. If you are aware this is occurring in your community, you are obliged to report it, like any other crime,” Assistant Commissioner Fuller said.
“If you saw your neighbours’ car being stolen you wouldn’t hesitate for a moment; we want you to treat domestic and family violence with the same response. Do not hesitate – make the call.”
NSW Police was assisted in the creation of the community service announcements by production company Onsight Films.
Police are urging anyone with information about domestic-violence crimes to call Crime Stoppers on 1800 333 000 or use the Crime Stoppers online reporting page: nsw.crimestoppers.com.au