Off the back of Domino’s Pizza Enterprises Limited’s (Domino’s) biggest menu launch since 2009, the Company has announced the need to hire an additional 2,500 new team members (or as CEO Don Meij refers to them, Dominoids) to keep up with customer demand and train up for the next phase of the ‘Taste the Colour’ menu.
Domino’s Group CEO and Managing Director Don Meij said the menu launch was putting food innovation at the heart of the business and the Company was looking to add thousands of new team members to keep up with demand.
“Due to the overwhelming success of the launch of our new menu we are hiring new team members to join Domino’s stores across Australia,” Mr Meij said.
“We have a shortage of approximately 2,500 roles to fill – everything from pizza makers, store workers, delivery drivers, store managers and franchisees. It’s an exciting time at Domino’s and we are seeing some incredible early results from the new menu.”
Mr Meij said the feedback from the new Taste the Colour menu had exceeded the Company’s expectations.
“The momentum we are experiencing off the back of the new menu launch is exciting and we only expect this to continue as we add other new phases to the Taste the Colour menu, including even more pizzas, sides and desserts in the coming months.”
‘Taste the Colour’ is Domino’s biggest menu shake up in seven years and will be rolled out to Australia and New Zealand in three phases, with phase two set to launch just before Christmas and phase three to launch in early 2017.
Mr Meij also confirmed that it wasn’t just the new menu shaking things up and delivering stores with increased sales and new customers.
“We have a lot of exciting technology rolling out in the coming months and this is complementing our menu of new products. We saw Zero Click launch only a couple of weeks ago providing customers with faster delivery, more convenience and increased efficiency when it comes to ordering and payment platforms.
“These significant digital projects are letting our customers know that we are always trying to make things easier for them. Yes, we are a pizza company at heart and the number one reason our customers keep coming back to us time and time again is because of our food which is why we are seeing the great response to our new menu and why we need to hire, train and retain good team members,” said Mr Meij.
Just last month Domino’s announced plans to nearly double its store count in Australia and New Zealand over the next five years after delivering a record profit, strong total network sales and same store sales growth.
Mr Meij said all of this growth and all of this opportunity means it was important to hire the right people, train them well and deliver customers with great products.
“We know that our customers expect quality products when they order from Domino’s, hence why we are on this journey to enhance the flavours and improve the quality of the products on our menu,” said Mr Meij.